Thursday, April 29, 2010

The return of the one-page website

Get the scroll wheel rolling -- some fun stuff.

http://www.bountybev.com/home.html

http://www.digitalbuzzblog.com/the-worlds-largest-edm/

Thursday, April 22, 2010

Ryan Inspiration in Transition

It's been a while since we posted anything here. In the interim we launched Ryanext.com and our Rynext social media presence on FB and Twitter. Going forward we'll use the Facebook fan page and Twitter as the primary source for links to cool stuff. This blog will become more of a collection of writings and perspectives on design, social media and marketing in general.

So check back often, and spread the word.
-D

Thursday, December 3, 2009

Method Pulls 'Shiny Suds' Ad After Sexism Complaints

Vocal Minority Claims Droga5 Spot 'Condones Rape'

http://adage.com/article?article_id=140830

BATAVIA, Ohio (AdAge.com) -- Household cleaner marketer Method has pulled down a viral video roundly applauded by marketers at the Association of National Advertisers annual conference last month and by most viewers who've seen it because of heated complaints from some women who view it as sexist and even condoning rape.

The "Shiny Suds" video from Droga5, New York, the agency's first work for Method since winning the account a year ago, was a parody of traditional household cleaner advertising meant to support the Household Product Labeling Acts, which would require disclosure of ingredients in household cleaners.

The video, while taken down late last week by Method from its website and Droga5 from YouTube, remains available through unauthorized versions.

Advertising Age Embedded Player

It shows a woman doing a commercial for seemingly friendly bubble creatures not unlike SCJohnson's Scrubbing Bubbles, which the next day turn into leering perverts commenting on the woman taking a shower and urging her to use a loofah. The message: "You deserve to know what chemicals are in your cleaners."

The video got more than 700,000 views in a week on YouTube and a five-star rating from viewers before Method pulled the plug. Method competitor Unilever seemed to like it, too. Search ads for its Dove brand appeared alongside results for searches on the phrase "Shiny Suds" the day the video first appeared Nov. 18. (A spokeswoman for Dove didn't return an e-mail for comment by deadline).

Little did attendees at the ANA or most commenters on YouTube and Twitter know, however, that the Shiny Suds were really about degrading women and promoting rape, at least in the opinion of commenters on one blog, Shakesville, which posted the video in its "Today in Rape Culture" section.

That elicited more than 100 angry comments from posters, many of whom said they would stop buying Method products and helped produce some of the hundreds of negative responses to the company's website MethodHome.com. Among the posts: "Making us fear chemical residue from cleaning products because it's tied into a rape threat is beyond sickening."

Of course, that's not the point Method was trying to make. "Due to the sensitive nature of [concerned viewers'] concerns we chose to take down the video," a spokeswoman for Method said in an email statement.

"We received a great deal of feedback about the Shiny Suds video, much of it overwhelmingly positive," she said. "We also received feedback from concerned viewers. ... As with all media messages, people will interpret our video in different ways. The purpose of the video was to raise awareness for transparency in cleaning product ingredients, to which we remain committed."

Besides offending some people, the video did result in 2,500 letters supporting the Household Products Labeling Acts to more than 400 members of Congress, according to Method.

Thursday, November 19, 2009

Method: Shiny Suds, Pervert Bubbles


Method Soap creates a "movement" around product labeling; the video is very funny -- way to make a strong point using humor. Perverted bubbles.

http://peopleagainstdirty.com/

Thursday, July 23, 2009

Rubick's Cube Art


Abbey Road and London Calling album covers in Rubick's Cube.

http://www.dailymotion.com/video/x9ek87_top-10_creation

Wednesday, July 22, 2009

Flashmob MJ Tribute in Stockholm


Sign of how flash mobs are becoming more orchestrated; these dancers are clearly well rehearsed -- but it's pretty cool nonetheless.

http://viralvideochart.unrulymedia.com/break/michael_jackson_flashmob_tribute_in_stockholm?id=ODE5MDc3

Monday, July 13, 2009

Eternal Moonwalk


It's a modern-day "Hands Across America"; a global collective tribute to MJ.

http://www.eternalmoonwalk.com/nico-tu3