Last week Gene Tiernan, Josh Sacks, Suzanne and I attended the AdAge Digital conference in NYC. Gene took detailed notes (I just sat there staring at my shoes). Below are some of Gene's takeaways:
Traditional metrics are outdated -- need to apply success to emotional measurements (although no one is sure how).
Brands need to integrate within experiences -- and across platforms, often blurring reality and virtual.
Talent is willing to take risks online; opportunity for experimentation.
Consumer-generated media will never eliminate need for professional-produced content created by "talent."
Marketing needs to evolve to "customer service" mindset.
Some interesting projects and agencies represented:
Rockband.com designed by Mekanism
Sharkrunners created by Area Code
Hulu.com a joint venture between NBC and FOX, just officially launched
For a full summary click here
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